GPY&R Melbourne wins Australia’s only Direct gold in Cannes

Mobile Medic wins another gold for Patts

Out of a field of 85 winners, Australian agencies won eight Direct Lions in Cannes, with Mobile Medic for the Australian Defence Force winning the only gold.

Whybins Sydney’s Grazed on greatness campaign, which won well in the PR Lions, took a silver and a bronze. The agency’s Car Creation campaign for NRMA Insurance also won a silver.

Two of the most shortlisted Australian campaigns so far, Share a Coke by Ogilvy Sydney and BYO Cup Day by Leo Burnett Melbourne, both won a solitary bronze.