GPY&R Melbourne wins Australia’s only Direct gold in Cannes

Mobile Medic wins another gold for Patts

Out of a field of 85 winners, Australian agencies won eight Direct Lions in Cannes, with Mobile Medic for the Australian Defence Force winning the only gold.

Whybins Sydney’s Grazed on greatness campaign, which won well in the PR Lions, took a silver and a bronze. The agency’s Car Creation campaign for NRMA Insurance also won a silver.

Two of the most shortlisted Australian campaigns so far, Share a Coke by Ogilvy Sydney and BYO Cup Day by Leo Burnett Melbourne, both won a solitary bronze.

It was another big improvement on last year, when only two Direct Lions went Australia’s way.

Colenso BBDO was New Zealand’s only winner despite a record 47 submissions, with The wine that sold beer campaign claiming a bronze. Australian Direct entries were up slightly from 131 in 2011 to 135 this year.

The grand prix went to Crispin Porter + Bogusky’s Small Business Gets An Official Day campaign, which also won top honours in the Promo & Activations category.


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