Grazed on greatness: two golds and a silver PR Lion for WhybinTBWA Sydney
One Green Bean has become the first Australian PR agency to win a PR Lion at Cannes.
On a list of 69 winners where only a handful were PR agencies, One Green Bean won bronze for Search for Australia’s Well Worn Volley, a national hunt to find Australia’s favourite Dunlop shoes.
Two bronzes also went to Sponsor the White House for Vanish Napisan by Euro RSCG, a campaign that was co-produced by Euro’s PR arm The Red Agency – although Red is not credited on the winner’s list.
Shortlisted DDB-aligned shop Mango, which was shortlisted for a campaign for Tourism Australia, missed out.
But non-PR agencies dominated the category, with Whybin\TBWA Sydney winning two golds and a silver for Grazed on greatness, which promoted the sponsorship of the Australian Cricket Team for M.J.Bale.
The campaign was based on the idea that the suits of the Australian cricket team are made from the wool of sheep reared on the same grass as the turf of the Sydney Cricket Ground.
Naked’s Steal Banksy campaign for Art Series Hotels also won gold.
A silver went to Leo Burnett Melbourne for BYO Cup Day for 7-Eleven.
Share a Coke by Ogilvy Sydney and Open Book Project for The Reach Foundation by DDB Melbourne won bronze.
A haul of 10 lions was a big improvement on last year, when Australia brought home just three PR Lions.
The grand prix went to Puerto Rico, for The Most Popular Song for Banco Popular De Puerto Rico by JWT San Juan.