Mobile Medic wins two golds for Patts as Australia takes home five Promo Lions

An idea to recruit medical students into the Australian Defence Force using ‘medically diagnosable advertising’ has scooped two gold Promo & Activation Lions for GPY&R Melbourne, as Australia won five lions in the category, up from a tally of three last year.

Sponsor the White House: two silvers

Euro RSCG’s Sponsor the White House campaign for Vanish Napison won two silvers, and BYO Cup Day for 7-Eleven took one.

Share a Coke by Ogilvy Sydney and One Green Bean’s Pfizer: the tarmy campaign, both shortlisted twice, missed out on a lion.

New Zealand agencies picked up a brace of bronzes, with Sorry about the twigs, Folks for DB Breweries by Colenso BBDO and Believe for Lion by DDB Auckland among the spoils.

The grand prix went to Crispin Porter + Bogusky and Digitas New York for Small Business Gets An Official Day for client AmEx.


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