GPY&R Melbourne wins gold as Australia doubles Media Lions tally on last year
Australia has won a solitary gold in the Media Lions at Cannes – and the winner was an creative agency.
GPY&R Melbourne’s Mobile Medic campaign for Australian Defence Force – which also won a Direct Lion gold – won the only Aussie gold in a year that saw Australian agencies pick up a total of nine Media Lions – up from four last year.
Omnicom media agencies emerged the most heavily awarded from both Australia and New Zealand with OMD’s Sydney and Wellington offices picking up lions for Wrigley, Dulex and Kiwirail.
STW Group’s Ikon Communications also bagged three Media Lions – one silver, two bronzes – for Share a Coke.
Australian and New Zealand Media Lions winners:
Gold
- Mobile Medic for Australian Defence Force by GPY&R Melbourne
Silver
- 5X Mutant Gum for Wrigley by OMD Sydney
- Grazed on greatness for M.J.Bale by Whybins Sydney
- Share a Coke by Ikon Communications
- What’s your Dulux Colour for Dulux by OMD Wellington
- See more of New Zealand by train for Kiwirail by OMD Wellington
Bronze
- The great crusade for Qantas by Wonder Sydney
- Twix Digital Pause Button for Mars by Starcom Melbourne
- Share a Coke by Ikon Communications
- Top to bottom off road for Toyota by Starcom New Zealand
- 5X Mutant Gum for Wrigley by OMD Australia
- Share a Coke by Ikon Communications
- Sorry about the twigs, folks for DB Breweries by Spark PHD Auckland
The grand prix went to UK media agency Manning Gottlieb OMD for Google Voice Search.
this obsession with Cannes may yet prove that the cultural cringe is alive and kicking
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