GQ – when fonts go bad

Sure it isn’t Neville Brody reprising his 80s work for The Face?

The three people who actually read it must be furious!!!!

This is what happens when creatives download and use free TrueType fonts, thinking that it won’t matter.

Usually, they’re right.
Occasionally, they’re not right, and it goes spectacularly wrong.

I keep a particular copy of the Weekend Australian at work, where the FPC on the back page has suffered the same fate. Ouch.

I like it!

There was a movie released here in Hong Kong (and China) recently, sort of a romcom, called Love in the Buff. Problem was, whoever chose the English language poster font was clearly more into decorative than legible – it looked like the movie title was ‘Love in the Butt’.

On the other hand, the whole thing got heaps of free publicity as the English-speaking population took to Facebook and forums to laugh.