Dr Mumbo GQ – when fonts go bad June 10, 2012 9:04 5 Good to see News Limited promoting the new edition of GQ in The Sunday Telegraph today. Mind you, the cover lines could do with a little more thought. topics GQ, News Limited, publishing, Sunday Telegraph Share Tweet Share Comments: 5 Bill Posters 10 Jun 12 Sure it isn’t Neville Brody reprising his 80s work for The Face? Reply Dwayne 11 Jun 12 The three people who actually read it must be furious!!!! Reply Production Grunt 12 Jun 12 This is what happens when creatives download and use free TrueType fonts, thinking that it won’t matter. Usually, they’re right. Occasionally, they’re not right, and it goes spectacularly wrong. I keep a particular copy of the Weekend Australian at work, where the FPC on the back page has suffered the same fate. Ouch. Reply Font Freak 12 Jun 12 I like it! Reply Kate 12 Jun 12 There was a movie released here in Hong Kong (and China) recently, sort of a romcom, called Love in the Buff. Problem was, whoever chose the English language poster font was clearly more into decorative than legible – it looked like the movie title was ‘Love in the Butt’. On the other hand, the whole thing got heaps of free publicity as the English-speaking population took to Facebook and forums to laugh. Reply Comments are closed. ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?