Campaign group GetUp has named mockumentary Mop Head the winner of its #Reefreels short film competition at last night’s storm hit Tropfest festival, beating more than 70 competitors to the title.
The #ReefReels competition was launched in September by campaign group GetUp in a bid to raise more public awareness about the dangers facing the natural wonder of the world. The main Tropfest prize was awarded to short film Granny Smith which was made by Clemenger BBDO Melbourne senior account director Jack White.
On the win Clemenger BBDO Melbourne managing director Paul McMillan said: “We’re really proud of Jack and all the team that were involved in making the film. It’s clear that Jack’s creative talents extend far beyond the walls of Clemenger. We look forward to seeing his next cinematic masterpiece.
Sam Regester, a campaigner for GetUp, told Mumbrella: “We’re really stoked with the entries we had. There were some shot on an iPhone, and other from big production companies, and we had 12 really strong finalists.”
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Mop Head features an interview with an ill-informed older man named Jerry who comes up with his own unique solutions to problems facing the reef, including painting the coral, and flying boats to take big ships over it without damaging it.
On why the film was chosen Regester said: “One of the things about it that really stood out was it was really funny, it did an incredible job of lampooning people who don’t want to protect the reef and I think it was bang on message.”
GetUp will now start to push out the finalists across its social media networks in the coming weeks, while global viral content site Upworthy will also choose its favourites from the winners and promote them on its channels.
Supersize Me and Greatest Movie Ever Sold creator Morgan Spurlock was one of the four judges for the competition, with Regester saying he had become an advocate for the cause since coming on board.
Other finalists included:
Animation The Last Fish In The Sea
Breaking Barriers
Great Expectations
The One Two Punch of Climate Change
Tropfest winner Granny Smith: