Bauer Media Group is closing the struggling weekly fashion magazine Grazia, reports the Australian Financial Review today.
The AFR’s Rear Window column today suggests that the publisher will close the magazine tomorrow.
The move would coincide with the Audit Bureau of Circulation release of its latest circulation audit which is expected to include another poor result for the title which launched less than five years ago.
Grazia – published under licence from Mondadori – has seen its circulation struggle in the face of fierce competition from monthly competitors such as newslifemedia’s Vogue Australia and Pacific Magazines’ Marie Claire and InStyle, as well as existing Bauer titles such as Madison and Harper’s Bazaar.
In November Bauer, previously known as ACP Magazines, also announced it would launch a new fashion magazine Elle which will be based on content provide by US magazine partner Hearst.
A spokeswoman for Bauer said: “We don’t comment on gossip.”