Great expectations
Dr Mumbo notes that media agency MediaCom did very well at the MFA awards last night, in Sydney, picking up four awards.
However, he wonders if the media agency had hoped for more with a media release going out to the press this morning announcing: “MediaCom wins the prized Grand Prix at the 2014 Media Federation Awards”.
This was certainly news to Dr Mumbo who is pretty sure he saw The Monkeys take home that accolade.
The release, which appears to be a draft sent by mistake, also went on to note victories in all seven categories in which MediaCom was nominated. Whilst Dr Mumbo is all for preparedness, he’s also for accuracy when diseminating information to the press, especially as some other sites will post anything sent to them.
A subsequent release retracted the previous release and reflected what was still a solid result for the GroupM media agency.
They might not have picked up the Grand Prix but MediaCom certainly gets Dr Mumbo award for optimism and being prepared for all contingencies.
Both media releases can be read below:
Media release 1:
Media release 2: 
