Great Southern Rail promotes train holidays with ad from shut Clemenger Adelaide

Miranda Ward

January 20, 2015 12:53

Great Southern Rail is promoting its The Ghan and The Indian Pacific train holidays with an ad capturing the geography of the trips and what they offer to tourists.

Created by ClemengerBBDO Adelaide, which was recently rolled into KWP, and directed by Melbourne-based director Tim White, the ad features wide, dramatic shots of Australian landscapes juxtaposed with fast, moving shots of the trains.

White said: “I was really interested in weaving a simple narrative throughout the commercial while maintaining the dynamic energy of their last ad, which I was a great fan of.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.