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Greenpeace targets Australia’s hotel brands in ongoing war with Solaris

Greenpeace is training its sights on Australia’s hotel sector in its fight with Asia Pulp & Paper – known locally as Solaris – a company it accuses of deforesting large parts of Indonesia.

Yesterday, the NGO announced it had won its global campaign to persuade toymaker Mattel to stop using paper supplied by APP for its packaging.

Its sights have now turned on Australia’s largest hotel brands to pressure them to stop buying toilet paper brand Livi, which is made by Solaris.

“Hotels are big purchasers of paper products – and they purport to have strong environmental credentials,” said Reece Turner, Greenpeace Australia and Pacific’s forests campaigner. “We are concerned that there are market leaders that are purchasing Livi products. We are making known our concerns to these brands.”

Australia’s market leading brands include Hilton, Accor and InterContinental.

Greenpeace launched a global campaign targeting Mattel earlier this year for using packaging sourced from Indonesian rainforests.

Greenpeace also targeted Metcash – owner of the IGA supermarket chain – which led to the company dropping Solaris as a supplier.

This resulted in a PR battle between Greenpeace and Solaris, which turned ugly following a story posted on Mumbrella about a Solaris ad that ran in the national press. Abusive comments beneath the story were revealed to have come from Solaris employees.

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