Greens hire Republic of Everyone for election push

The Australian Greens have appointed sustainability communications agency Republic of Everyone as the political party prepares to mount its election campaign offensive.

Republic of Everyone will team up with the Greens’ research agency Alex Frankel and Associates to develop a campaign platform before the Australian public heads to the polls in September.

Ben Spies Butcher, Australian Greens Co-convenor, said in a statement: “The Greens have the most comprehensive policy platform and are the most united and cohesive party. But we know elections are also about communicating that effectively. That is why we are delighted with this collaboration.”

“It is important to show how effective communication can be combined with a progressive and grassroots politics. That’s what Republic of Everyone and Alex Frankel and Associates are committed to. Political debate has become more callous and brutal. We will provide an alternative vision for a compassionate and caring Australia,” he said.

Republic of Everyone represents clients including Unilever, Land Lease and Fairtrade, and was behind the ‘Say Yes’ pro-carbon tax campaign from 2011. The agency also created the Greens Ad for ABC ad show Gruen Nation during the last election in 2010.

Dae Levine, Republic of Everyone’s MD, said: “Australia is disillusioned with the major parties and rightly so. This is a big opportunity for the Greens to show what real leadership looks like, and we can’t wait to be a part of it.”

The Greens posted a video not long ago to mark its 20th anniversary in politics.

Robin Hicks


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