Grill’d appoints The Royals to creative account

Australian burger chain Grill’d has appointed The Royals as its new creative agency of record, Mumbrella can reveal.

Independent agency The Royals won the account following a slew of new business including Bakers Delight, Spotify and Australian Super.

Grill’d has appointed The Royals to its creative account

In February, the creative agency also won the $1.5m creative account for the Northern Territory Government.

Meanwhile in August, The Royals lost one of its biggest accounts, iSelect, after the comparison website recruited a new chief marketing officer.

Grill’d’s appointment of The Royals comes one month after the food chain appointed Carat as its media agency of record.

The Royals’ clients include NAB, Sara Lee, Spotify, Melbourne Racing Club, Australian Super, Google, Mercedes-Benz, KPMG and Northern Territory Government.

The Royals declined to comment, while Grill’d has been approached for comment.


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