Grocery delivery start-up SEND taps Ogilvy Melbourne to help establish Q-commerce offering

New, ten-minute grocery delivery service SEND has tapped the Ogilvy Network in Melbourne to help it establish Q-commerce in Australia.

The fast grocery delivery concept has exploded in the US, UK, Germany, Turkey and elsewhere, attracting huge inflows from venture capital funds.

Ogilvy Network has been appointed as SEND’s lead strategic and creative agency, assisting with brand building communications, local area and first party data marketing programs amongst other responsibilities.

In November last year, Ogilvy Australia promoted Sharon Condy and Josh Murrell to the roles of group creative directors as part of a reshuffle at the agency’s Melbourne-based creative department.

SEND head of growth, Cory Jimmieson, said : “We have found at Ogilvy the right blend of experience, expertise and creativity that can be delivered at the breakneck speed required
of a start-up in a category that is exploding.”

Ogilvy is supporting a wave of new ‘dark store’ launches across Australia in the coming weeks. SEND already services thirty-one suburbs across both Sydney and Melbourne with
many more in the pipeline.

Ogilvy Melbourne managing director, Gavin MacMillan, added: “SEND is an exciting start-up with bright prospects. We jumped at the chance to be involved with SEND at such an early stage in its brand and business journey. This continues our strong association with Aussie start-ups that want to take on the world.”


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