Group M announces two new hires for addressable TV business Finecast

WPP media investment group, Group M, has announced two new hires at addressable TV business, Finecast, as Nicole Turley ends her six-month secondment.

Finecast launched into Australia in October 2018 and is the only dedicated addressable TV business in Australia. It partners with Seven, Nine, Ten, SBS and Foxtel via MCN, as well as data partners Experian, Nielsen, ABS and Group M’s [m]PLATFORM to deliver a map of addressable TV screens in Australia.

Patricia Munoz and Sheryl Chen join Finecast as strategy managers

Finecast has hired Patricia Munoz and Sheryl Chen as client strategy managers. Munoz joins in Sydney from Group M agency Essence where she spearheaded the agency’s early advanced TV strategies.

Chen joins from Xaxis and will be based in Melbourne. Both will report to Tania David, Finecast head of marketing and business development.

Managing director of Finecast Australia, Brett Poole, said he was thrilled to welcome Munoz and Chen to the team.

“Finecast is leading the way in Addressable TV, and their enthusiasm and experience will help facilitate the transformation of traditional TV plans with the additional of digital-like precision.

“We have big plans for the remainder of the year as we continue to build the Addressable ecosystem in Australia through data partnerships with Broadcasters, our own proprietary data in collaboration with the [m]PLATFORM team and measurement tools with Kantar Lightspeed and OzTAM,” said Poole.

The news comes as Turley’s six-month secondment with Finecast comes to an end.

“Nicole brought a wealth of TV and client experience to Finecast and has been a huge support over the last six months as client consultant. I’d personally like to thank Nicole for joining Finecast at a critical phase of growth to facilitate TV knowledge in the team, help navigate client needs and further develop the business. She leaves us to seek new opportunities after 5 years at GroupM/Mediacom – we wish her all the best in her next venture,” said Poole.

Turley said it was fascinating being a part of Finecast’s initial growth phase.

“I’ve spent an incredible five years at Mediacom & GroupM and have loved the opportunity to gain experience in a marketing technology start-up that is leading innovation in television advertising. It’s a fantastic time to be in media and marketing and I’m looking forward to the next opportunity,” said Turley.


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