F.Y.I.

Group M chooses Veridooh to measure OOH campaigns

July 16, 2019 9:31

Group M has contracted Veridooh, a digital out of home verification platform, to measure out of home campaigns across its agencies and clients.

The announcement:

Australia’s largest media investment company, GroupM, has signed an agreement with digital out of home (DOOH) verification platform Veridooh to use its world first technology across its agencies to drive greater transparency and accountability for clients.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics