GroupM bridges the gap between retail and media in new global partnership
GroupM has announced the launch of a global partnership with leading commerce technology provider Pacvue, designed to bridge the gap between the retail and media worlds.
To help clients navigate the challenging advertising ecosystem, the new Integrated Commerce Management solution will combine GroupM’s data, insights, and best practices, with Pacvue’s innovative technology. It will eliminate technological silos by unifying bespoke insights, media management, and retail operations exclusively for GroupM’s clients.
As retail media remains the fastest growing segment in digital advertising, according to GroupM forecasts, opportunity and complexity for brands has also been fuelled, often leading to increased connectivity and effectiveness issues for a number of data and technology providers.
