Grown-ups unveils new Jalna Greek Yoghourt campaign
Jalna has unveiled its campaign for its Sweet and Creamy Greek Yoghourt which continues to focus on the ‘purity’ of the product using a competitive Australian-Greek family.
The campaign, created by Grown-ups, focuses on the taste of the yoghourt.
The TVC is supported with an outdoor, online and social media campaign.
Jalna’s Greek Yoghourt website also now hosts recipes as part of the campaign.
The Jalna campaign – featuring the grumpy Greek grandma – first launched a year ago.
Credits:
- Creative: Grant Booker, Mick Hunter
- Agency: Grown-ups
- Planner: Geoff Wilson
- Production Company: Cain and Able
- Producer: Amanda Cain
- Director: Paul Goldman
- DOP: Hugh Miller
- Music: Johnny Green
- Sound Engineer: Tone
- Sound Studio: Rumble
- Post Production: fin
- Editor: Stuart Morley
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Good ad….
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You’ve misspelt yoghurt quite horrifically. So much so that I thought maybe it was the brand name. Clicked through to check and no, no it is not.
I don’t mean to be rude but if you are a journalist should you not have a better handle on your spelling? I see it so often in Australian journalism, it’s disheartening.
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Also not to mention that many would give their right arm to be in your position so maybe you should have more respect for your craft and swot up on your spelling and grammar.
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Hello LOuise,
Thanks for your comments. I’m sorry to hear you’re disheartened. I’d suggest you watch the ad to about the 28 second point, then pause the video and have a look at the word on the screen and on the label.
All the best,
Tim – Mumbrella
Louise, Tim didn’t mean to be rude. In fact he wasn’t. Just factual.
Nicely played Tim. Maybe Louise can start her own site about yoghurt.
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Love this ad! Especially like the actress who is the young mum. So versatile and very funny. This campaign works as I buy Jalna now.
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Why does Jalna wrongly spell Yoghurt or Yoghurt as Yoghourt?
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