The Monkeys reveal new work for Ice Break – The Dust
The Monkeys has launched a new campaign, ‘The Dust’ for Parmalat’s Ice Break featuring “fast cars, motorbikes, trucks and ballsy stunts”.
https://www.youtube.com/watch?v=e–IaM3p34Y
The campaign features a relay race between a motorbike, a car, a truck and a runner who try to snatch the Ice Break from one another to convey the idea of “how far Ice Break drinkers will go to get their hands on an Ice Break”.
Parmalat Australia marketing manager for beverages Jenni Booth told Mumbrella: “The campaign itself is to really put us back in the minds, hearts and soul of our core target audience of 18 to 29 year old guys. It’s all about reconnecting emotionally with these guys – living and breathing the ‘bring it on’ attitude.”
The TV spot is supported by teaser spots while a cinema version will launch next year.
Credits:
- Client: Parmalat
- Agency: The Monkeys
- Media agency: Zenith Optimedia
- Production: Plaza Films
- Director: Paul Middleditch
- Post Production: The Editors
- Sound: Song Zu
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Very Mad Max feel to it – it got my attention when I saw it last night!
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Ahhhh Monkeys… you’ve done it again. Pricks.
😉
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