Gruen looks to Olympics: Swifter, Higher, Stronger, Richer

gruen sweatThe Gruen Transfer franchise is to return to ABC1 next month with a four episode Olympics special titled Gruen Sweat followed by ten episodes of Gruen Planet which goes beyond advertising into the world of spin.

Both shows will run at 8.30pm on Wednesdays in the timeslot currently occupied by Randling, which is also produced by Andrew Denton’s Cordell Jigsaw Zapruder.

Randling will move to 9.15pm.

Denton said in a press release: “Every four years, the cream of the world’s advertisers come together for the greatest marketing event in history – two weeks of elite competition played out while the whole planet looks on. This year it’s in London and for the brands taking part, their very presence is a testament to years of dedication and focus, of sweat and toil. What do they want for their efforts? Gold, gold, gold. They want to bring home glory, to pit themselves against the best on the planet, to be worthy of the event’s eternal motto: Swifter, Higher, Stronger, Richer” .

Host Wil Anderson will return along with regulars Todd Sampson from Leo Burnett and Russel Howcroft boss of GPY&R Brands.


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