Gruen looks to Olympics: Swifter, Higher, Stronger, Richer
The Gruen Transfer franchise is to return to ABC1 next month with a four episode Olympics special titled Gruen Sweat followed by ten episodes of Gruen Planet which goes beyond advertising into the world of spin.
Both shows will run at 8.30pm on Wednesdays in the timeslot currently occupied by Randling, which is also produced by Andrew Denton’s Cordell Jigsaw Zapruder.
Randling will move to 9.15pm.
Denton said in a press release: “Every four years, the cream of the world’s advertisers come together for the greatest marketing event in history – two weeks of elite competition played out while the whole planet looks on. This year it’s in London and for the brands taking part, their very presence is a testament to years of dedication and focus, of sweat and toil. What do they want for their efforts? Gold, gold, gold. They want to bring home glory, to pit themselves against the best on the planet, to be worthy of the event’s eternal motto: Swifter, Higher, Stronger, Richer” .
Host Wil Anderson will return along with regulars Todd Sampson from Leo Burnett and Russel Howcroft boss of GPY&R Brands.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Can’t wait!
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More tampering with a successful format. The Gruen Transfer was great, Gruen Planet hopeless, now this. If it ain’t broke don’t fix it.
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@hoin – I think you must be watching a different show to the rest of us, I’ve loved all the Gruens, clever, insightful and often thought provoking.
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This is great news! Just as Roy & HG took us beyond the earnestness of our obsessive atheletes, Wil, Todd & Russel will be welcome relief from the melodrama, hyperbole and faux-nationalism that haunts Olympic-focused marketing. Someone should give Denton a medal!
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