Dr Mumbo

Gruen reveals new logo and name in wake of ABC Budget cuts

Dr Mumbo concedes there’s not often much to laugh at in a Federal Budget – especially for the good folk over at the ABC who have had their funding frozen.

But the network’s spin, advertising, branding and image control panel program, Gruen, has found a way to make light of the situation by rebranding itself.

The show, now Gru, airs at 8:30pm tonight, and is inviting viewers to tune in to see what’s left of the show.

Dr Mumbo hopes Gru doesn’t suffer too much without its ‘en’.


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