Gruen scores 1.1m – Twittersphere says yes
The new series of The Gruen Transfer debuted last night with a solid 1.1m audience.
Although that compared to a season opening last year of just under 1.3m, the ratings is a good one for the ABC. The national broadcaster would always claim that ratings are unimportant, but any show over 1m viewers is a triumph for ABC1.
Last night’s show saw an in-depth debate over the marketing of Australian Tourism , before McCann Melbourne took on Marketforce Perth in the unsellable pitch – a nuclear reactor on your doorstep. Marketforce rompted to a relatively easy victory with the idea of tying Australia’s love of giant objects to reactor buildings.
The full ratings from last night will follow in an hour or two.
Reaction to the show on Twitter was overwhelmingly positive. Comments included:
- casserbs: love the abc on wed nights, spics and specs and gruen transfer, haven’t laughed so hard in weeks
- Bern_Morley: Myf and Pete shirt off Spics and the Gruen t’fer talking about Aust tourism was excellent last night. Paul Hogans ad was all time best.
- footloosemoose: Up early – just finished catching up on some Gruen. Heavy editing in that show. Wonder what goes on between cuts.
- ultanasandwich: Awesome Gruen Transfer episode on advertising Australia, citing lovable Paul Hogan as our most successful campaign!
- perthtones: I split me sides when I saw the pro-uranium ads
- danpwn: Glad The Gruen Transfer is back on the air. What an incredible industry to be a part of.
- Postkiwi: enjoyed Gruen Transfer tonight – thoughtful exploration of Tourism Australia campaigns
- boo_sesame: The Gruen Transfer is shit. These kind of people are the kind that I want to make rugs out of.
- ChrisBjorklund: Watching the Gruen Transfer on ABC. 2 smart people 2 wanna be smart. discussing how to advertise Australia
- sickanimations: Gruen Transfer’s back! Oh I missed you…
- andrewtechhelp: The Gruen Transfer was awesome – complete with Bong jokes and advertising Nuclear Reactors in your backyard
- @Bern_Morley Gruen Transfer was great. I love the ad for the human growth hormone
- @DHughesy I hope ure wife is staying away from them
- atomic_electric: Good to see the Gruen Transfer has not lost it’s edge. Love u ABC!
- PollyDunning: is going to bed after watching gruen transfer and drinking a bottle of wine … bliss!
- jessivw: Good see the gruen transfer back. I loved the pitches for living close to nuclear reactor! Two thumbs up from me!
- wendyldavis i’m not a marketer but can’t bring myself to like the gruen transfer.
- peterzak: Good episode of Gruen Transfer, shame my ABC reception is so shitty.
- JohnDris: just watched the Gruen Transfer – great stuff abc
- dalethornton: Gruen Transfer is 5 years too late. Dissecting the dying, olde-worlde, ad industry doesn’t make for good TV. Cringe…
- niklashanson: Sorry friends, staying at home watching the gruen transfer on abc
- PeterBlackQUT: it is great to have the gruen transfer back on tv (but it would be even better if wil anderson wasn’t the host)
- emmatoj: i am elated with joy now that gruen transfer is back wednesdays are perfect again
- Smasho: Todd Sampson- “Free is the new F word” . The Gruen Transfer, ABC1
- geoffmcqueen: Loving the Gruen Transfer this year. Thought McCann Erickson was a much better pitch!
- @dreamingspires: am now officially a fan of the Gruen Transfer show. now I know what it’s about.
- joleneandrews: Loving The Gruen Transfer and rapt it’s back on ABC in Australia
- blitzkreeeg: The joys of finding fake meatballs in the fridge at dinnertime and Gruen Transfer on the TV at TV time
- duijnunder: Watching The Gruen Transfer.. finally Wil Anderson is not laughing before he tells his joke.. yay
- kollektor: The Gruen Transfer is half an hour of bullshitters talking about bullshit. The world would be a better place without everyone on this show
- SaskiaMoon: Gruen transfer super interesting tonight
- ninjamoeba: How much does that sampson fellow from the gruen transfer earn? And Russell the angry one?
- ninjamoeba: Thought The Gruen Transfer was very disappointing tonight.
- milligna: Glad the Gruen Transfer is back on. Love that show!
- kevinkoskinen: Did I mention that the Gruen Transfer is awesome?
- josh_m: New Gruen Transfer is good. Apart from sweaty inappropriate dude.
- ELLIOTGLUCAS: Gruen is a good show- but Wil Anderson really needs to STFU (or at least halve) the 1 liners.
- Haelsly: And now Gruen Transfer’s back and Todd Sampson is so pretty. And slashable.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I was in the studio audience last night for the taping of episode #4 and Wil Anderson was much more relaxed and comfortable in his role as host, didn’t even need do do any pickups at the end
Last year I was in the studio audience on the same night that the Gruen Transfer debuted and Wil was extremely nervous, made lots of mistakes and swore continuously – perhaps thats the “tell” which shows how nervous he is
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Not a bad season opening! Thanks Wil. And there was even a great message to the marketing people working at Australian Tourism: Get an overseas advertising agency to produce your campaigns. Wasn’t that Baz Luhrmann’s Australia film based TV ad just plain awful? Where’s the next Paul Hogan?
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