Gruen Transfer returns tonight

The Gruen Transfer – the show that reintroduced the advertising world to the Australian public – returns for its second series tonight.  

The episode – airing on ABC 1 at 9pm – features the return of  Leo Burnett’s Todd Sampson and GPY&R’s Russel Howcroft as the regular pundits, plus copywriter Jane Caro and Smart’s Dan Gregory tonight.

The first half features an in-depth analysis of Tourism Australia’s strategy, while McCann Melbourne and Marketforce Perth do battle in the unsellable pitch to promote a local nuclear power station. The panel also analyses an ad made by Three Drunk Monkeys for Foxtel, and alternative endorsements for swimmer Michael Phelps folowing his pot-smoking expose.

If the show’s ratings are to emulate the first series, it has a lot to do. Last year, the first show gained nearly 1.3m viewers.


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