Gumtree appoints Clemenger BBDO to creative account

Clemenger BBDO Sydney has won the creative account for Gumtree following the brand’s competitive pitch, Mumbrella can reveal.

Clemenger BBDO will now be tasked with the responsibility for overall strategy and creative, with the goal of growing Gumtree’s user base.

“We’re thrilled to be able to partner with the team at Clemenger BBDO,” Gumtree’s senior marketing manager, James Walmsley told Mumbrella in a statement. “Throughout the pitch process we were impressed with the strategic and creative output, and the agency’s brilliant understanding of our digital ecosystem.”

Clemenger BBDO Sydney’s managing director, Emily Perrett, added: “The opportunity to partner with Gumtree as it enters its next phase of growth and evolution is an incredible one, and one that we can’t wait to get started on.”  

The agency appointment comes seven months after the brand hired Expedia’s director of brand marketing and communications, Amanda Behre, as head of marketing.

In 2017, the eBay-owned website redesigned its brand using the now defunct Naked agency, and design agency Pollen.

Pollen also created a social and owned-channels campaign for Gumtree in 2018, which took aim at time-wasters and dishonest sellers.


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