Gumtree celebrates buying sustainably and locally in first campaign from Clemenger BBDO Sydney

Gumtree is celebrating the joys of buying locally and sustainably in its new brand campaign ‘Long Live Local’.

It’s the first campaign for the business from Clemenger BBDO Sydney after it won the creative account last July.

The launch TVC depicts the common scenes of stress that occur in furniture ‘mega-stores’ and compares them to the friendlier experience of buying something locally.