Gumtree launches UpNext 2022: A sustainable marketing podcast hosted by Tim Burrowes in partnership with Mumbrella Bespoke
Gumtree is set to launch UpNext, a new three episode podcast series for Australian media, marketing and advertising professionals. UpNext is the must-listen podcast for in-depth insights on the future of marketing within the Circular Economy.
Gumtree Media’s UpNext podcast series, presented in partnership with Mumbrella Bespoke and hosted by Mumbrella co-founder and editor-at-large Tim Burrowes, will set its sights on the future of marketing within the Circular Economy.
UpNext will help brands achieve more effective marketing outcomes while supporting biodiversity and the planet. Listen in as the UpNext team explore the very latest in marketplace audience insights and discuss the future of content and innovation through a sustainable lens.
The podcast will unveil exclusive in-depth audience research, circular economy trends and marketplace insights using first-party data from Gumtree’s seven million monthly users. The series will also reveal Gumtree’s new technology partners, unlocking new opportunities for brands to connect with customers across the combined network of Gumtree, CarsGuide and Autotrader.
UpNext will help advertisers understand the new purchase motivations for today’s eco-conscious consumer, as well as detail how brands can build sustainable connections through new data technologies. The podcast series will also explore how a global pandemic changed content consumption for good, and dig into what it all means for the future of marketing.
The new podcast for industry insiders will be hosted by Tim Burrowes, who will take to the airwaves to discuss all of these important consumer trends and why they matter for marketers, with a range of industry experts including Gai Le Roy, CEO of IAB Australia, Adam Norman, Head of Product & Marketing at Gateway Bank and Alicia Rowe Digital Campaign Manager at Mitsubishi Motors Australia.
They will be joined by Gumtree’s leadership and innovation team including Shannon Fitzpatrick, Director of Commercial Partnerships, Manisha Seewal, their newly appointed Chief Marketing Officer and Tim Lloyd, Senior Manager of AdTech & Data. Tim Flattery, Head of Gumtree & CarsGuide Labs and Andrew Chesterton, Creative Director at the combined Labs will also lead the discussion on content and innovation.
Tim Burrowes has extensive experience tackling hard-hitting marketing issues on Mumbrella’s very own podcast, Mumbrellacast, and has immersed himself in all things media and marketing for over a decade as co-founder and editor-at-large at Mumbrella.
Gumtree’s UpNext Podcast Series is a must-listen for every Australian media, marketing and advertising professional. Register now to receive your exclusive launch gift and tune in for the very first episode on November 3.