Hahn goes to war on bad taste
A new campaign from BMF for Lion Nathan’s Hahn Super Dry launches on TV this Sunday.
Positioning the low carb brand as “in the spirit of good taste”, it features an important family meal and a highly embarrassing mobile phone ring tone.
According to Lion Nathan: “The campaign is based on the insight that how people define themselves is a constant work in progress: trying different things, clothes, perspectives – and even people – on for size. In this flirtation with different things, some work out, some don’t, but at some point, everyone needs to let some things go to move forward – and these decisions form the judgement of personal taste.”
really funny. i love it
Hmm… not so sure. Personally I just don’t buy the whole good taste notion of this product. Nice idea, but the product lets the idea down.
Having consumed the beer, and that’s both off tap and in the bottle – it’s another insipid low carb beer and further proof that Hahn should either do two things:
a. find a brewer who can make a good tasting, drinkable beer. Probably not going to happen – anyone remember Hahn Ice? Eugh!
b. spend lots of money convincing people that they have a good product. Ahh… more likely. I guess it does taste a shade better than Pure Blonde.
And I say this as I sit here finishing my first (and last) Peroni Leggera. Damn this obsession with low carb beers.
does anyone know the man’s ringtone?
ringtone?
In the credits it says Tonefarmer
whats the name of the song ??
how do i download it
can someone send it to me please
hahah best commercial ever