Hahn goes to war on bad taste
A new campaign from BMF for Lion Nathan’s Hahn Super Dry launches on TV this Sunday.
Positioning the low carb brand as “in the spirit of good taste”, it features an important family meal and a highly embarrassing mobile phone ring tone.
According to Lion Nathan: “The campaign is based on the insight that how people define themselves is a constant work in progress: trying different things, clothes, perspectives – and even people – on for size. In this flirtation with different things, some work out, some don’t, but at some point, everyone needs to let some things go to move forward – and these decisions form the judgement of personal taste.”
In this case, a phone tone that might be fine in the pub, isn’t right when you’re sucking up to your girlfriend’s parents.
There is also an accompanying web site, inthespirtofgoodtaste (not live until later today), created by digital agency Holler. Media buying is being handled by ZenithOptimedia and PR by ResPublica.
Creative credits:
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Creative Agency – BMF
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Executive Creative Director – Warren Brown
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Creative Director – Simon Langley
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Art Director – Paul Bruce
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Copywriter – Steven Thomson
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Group Account Director – Nick Garrett
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Account Director – Simon Jarvis
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Account Manager – Clare Kerlin
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Head of Strategy – Jeremy Nicholas
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Strategic Planner – Christina Aventi
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Creative Services Director – Jenny Calcott
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TV Producer – Mandy Payne
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Director – David Shane
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Production Company – O Positive (U.S)
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Production Company Producer – Marc Grill
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Sound Studio – Song Zu
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Post-Grade – Andy from Bean Colour
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Post-Online – Paul from Cutting Edge
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Music Composer – Tonefarmer (New York)
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DOP – Anna Howard
- Editor – Stewart Reeves – Guillotine
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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really funny. i love it
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Hmm… not so sure. Personally I just don’t buy the whole good taste notion of this product. Nice idea, but the product lets the idea down.
Having consumed the beer, and that’s both off tap and in the bottle – it’s another insipid low carb beer and further proof that Hahn should either do two things:
a. find a brewer who can make a good tasting, drinkable beer. Probably not going to happen – anyone remember Hahn Ice? Eugh!
b. spend lots of money convincing people that they have a good product. Ahh… more likely. I guess it does taste a shade better than Pure Blonde.
And I say this as I sit here finishing my first (and last) Peroni Leggera. Damn this obsession with low carb beers.
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does anyone know the man’s ringtone?
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ringtone?
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In the credits it says Tonefarmer
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whats the name of the song ??
how do i download it
can someone send it to me please
hahah best commercial ever
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