Half of the industry’s job candidates are attracted to paid parental leave, says Seek
Approximately half of marketing and communications job candidates have a strong focus on paid parental leave when it comes to what attracts them to a company, according to data from SEEK via its data portal Laws of Attraction.
Of 648 respondents, 49% said paid parental leave was attractive to them, and 42% stated transparency around benchmarketing was important.
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The industry over-indexed in comparison to other industries for salary and compensation as the number one driver of attraction, with an importance score of 28.9%.
Of note further were “sub-drivers” of attraction: the ability to work from home or remotely (48%), additional leave (32%) and time in lieu (30%). Promotion opportunities (53%) and on-the-job skill development and coaching (45%) were other sub-drivers named as “must haves”.
SEEK’s director of marketing Maryanne Tsiatsias said: “With a great job boom and tight labour market, marketing and communications organisations need to be smart in how they stand out in the sea of job ads and attract the best talent for their roles. The refreshed Laws of Attraction shows the value of adapting to what your current and future employees are asking for – whether that be flexible working or career development opportunities – otherwise risk losing a competitive edge.”
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