The Hallway appointed to handle PR for GSK toothpaste brand Pronamel
Sydney-based independent agency The Hallway has been appointed to handle PR for GSK toothpaste brand Pronamel.
Mumbrella understands the agency has been appointed to a panel and could handle other briefs in the future for the pharmaceutical giant.
The Hallway launched its public relations offering at the end of 2012, hiring Louise Pogmore, the former head of PR at Naked Communications, to spearhead the move.
Other PR clients include Australian Cherries, Australian Lychees, Australian Mangoes, Mizone, Tourism and Events Queensland’s Sunshine Coast and Whitsundays.
The Hallway and GSK both declined to comment.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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