Louise Pogmore to launch PR offering at The Hallway

Communications agency The Hallway has become the latest ad agency to launch a public relations offering, hiring Louise Pogmore, the former head of PR at Naked Communications

According to the agency’s announcement: “The PR capability is embedded into The Hallway not operating as a separate brand or sister agency; allowing PR to seamlessly tap into and complement the brand, advertising, content and technology resources of the wider agency.

hall pogmore

Hall and Pogmore

Pogmore said: “The world of PR is evolving incredibly fast. Operating in separate agency silos just isn’t optimal anymore. To maximize its impact, PR has to be in the same room as the planning, creative and digital teams of the advertising agency. I have always been passionate about breaking PR out from its silo, and now is the perfect time to be doing that. The Hallway and I have a shared vision on the future of communications and the chance to bring that vision to life was an opportunity I couldn’t refuse.”

Jules Hall, managing partner at The Hallway, said: “There is no doubt that the best work is created when you get different disciplines working together combining their own unique perspectives. But with different agendas for different agencies that is often easier said than done. When those disciplines are all on the same team it is a lot more effective, and a lot more efficient for clients.

Pogmore, who starts in January, has also worked at agencies including Porter Novelli, Edelman and Hill & Knowlton. She helped launch Naked’s PR offering.

Louise will take on the new role at The Hallway in January 2013.

The appointment by The Hallway is a similar course to that taken recently by The Works which hired Tim Addington to create a PR offering.


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