Hamilton Island hires Sophie Baker as senior communications manager
Hamilton Island has appointed Sophie Baker to a new role as senior communications manager.
Baker will be based in Sydney, managing all public, corporate and media relations as well as internal communications for Hamilton Island, sister resort Qualia and the company’s other related entities.
In the new position, she’ll also manage two direct reports, communications manager Joanne Wilkinson and regional communications manager katie Cahill.
With a career spanning just under 20 years, Baker has worked agency-side with luxury brands such as Louis Vuitton, Giorgio Armani, Piper-Heidsieck Champagne and the launch of W Sydney Hotel, Woolloomooloo as well as working in marketing and PR across ACP titles Harper’s Bazaar, Cleo and Cosmopolitan magazines.
Baker said: “Hamilton Island, the gateway to the Great Barrier Reef & the Whitsundays, is one of the most popular travel and tourism destinations, not only in Australia but globally, and so I’m delighted to be able to build on the solid foundations already established for Hamilton Island and communicate the compelling, rich and immersive layers that the Island has to offer.”
topics
ACP
Advertising
Cleo
Cosmopolitan
Hamilton Island
Harper's Bazaar
Louis Vuitton
Marketing
Sophie Baker
Good luck. No amount of PR can turn around the tourism industry at the moment, thanks mainly to the strength of the Aussie dollar.
Look at the Best Job in the World campaign. The campaign won more awards than it did tourists.
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immersive layer? shouldn’t that be submersive?
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Congrats Sophie, they are lucky to have you. I know you will do an amazing job.
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Richard,
That is a pretty defeatist attitude. When my agency created “Best Job” it was a promotion and pr campaign that became a phenomenon.
It was not a multimillion dollar advertising budget.
And it worked.
The industry needs to confront the reality that Australia is an elite /prestige destination. We need to build more “vanity”, “signature” products to attract the high end.
Places like Soul in Surfers, Qualia, Southern Ocean Lodge, Bay of Fires in Tasmania are part of the luxury vanguard. And we need to promote them more than ever.
I suggest your comment about awards is a little prickly and tainted. The tourism industry needs big ideas more than ever and it is an exciting industry for good thinkers to be in.
If you think in the manner you show in your comment, I suggest that you’re not one of them.
Sean Cummins
http://www.cumminsross.com
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