Dr Mumbo is sure of two things – the good people of adland love a good deal and love a good drink.
He does, however, feel sorry for the media buyers working for Coles after the Nine Upfronts this week.
Hamish and Andy issued a challenge at the end of the rather long proceedings, with Andy promising it could all work out in the buyers’ favour.
Dr Mumbo isn’t sure why Hamish and Andy are glowing…
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“There’s going to be some drinks available now, so think about how much you’re going to spend with the network, and try and drink the equivalent.”
Hamish, thinking of the poor souls who buy for Coles, added: “It’s a zero sum game if you play it well… [but] if you’re the buyer from Coles, you’re going to die.”
Hamish, earlier in the evening, as a Lego man
Dr Mumbo isn’t quite sure how the buyers pulled up this morning, but he wishes them well.