Hamish and Andy’s media buyer drinking game
Dr Mumbo is sure of two things – the good people of adland love a good deal and love a good drink.
He does, however, feel sorry for the media buyers working for Coles after the Nine Upfronts this week.
Hamish and Andy issued a challenge at the end of the rather long proceedings, with Andy promising it could all work out in the buyers’ favour.
“There’s going to be some drinks available now, so think about how much you’re going to spend with the network, and try and drink the equivalent.”
Hamish, thinking of the poor souls who buy for Coles, added: “It’s a zero sum game if you play it well… [but] if you’re the buyer from Coles, you’re going to die.”
Dr Mumbo isn’t quite sure how the buyers pulled up this morning, but he wishes them well.
Well this is awkward, the people who actually buy Coles’ media weren’t there to take advantage of the free grog… they don’t get unchained from their desks until at least 10pm each day.
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They were all still on the bus. It doesn’t tend to allow people off the bus.
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