Dr Mumbo

Happy St Patrick’s Day. Why not celebrate with an ancient idea?

Happy St Patrick’s Day. Here’s a new Heineken ad to celebrate:

Seem at all familiar? That’s probably because it is.  

Without wanting to spoil the ad if you haven’t watched it yet, Dr Mumbo can remember similar episodes in one of the later books in the six-part Hitchhikers Guide To The Galaxy trilogy, and more recently in Ian McEwan’s Solar, although on that occasion it involved crisps rather than beer.

The ad is by independent Irish agency Rothco. Initially it runs in Ireland, but will later go international too.

Urban legend debunking site Snopes has more.

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