Hatched Media hires Admatic’s Rebecca Den Braber to head up digital, data and technology

Admatc’s former general manager, Rebecca Den Braber, has joined independent media agency Hatched Media to take up the role of head of digital, data and technology.

Den Braber has also spent time at Dentsu Mitchell (now Dentsu X) as head of digital, and as client services director of DAN’s programatic agency Amnet in San Francisco.

Den Braber’s appointment is effective immediately 

Founder and managing director of Hatched Media, Jack Byrne, said the appointment followed a hiring spree on the agency’s digital team, which would enable it to better support clients in the fragmented digital landscape.

“Bec has exactly the right skillset to assist our clients navigate a really complicated digital landscape and add value through her insights into technology and the use of data,” he said.

“Moreover she has a strong sense of ethics and is a great human being, and we are excited for what she will add to the team and our clients.”

Den Braber was full of praise for her new agency home.

“I’m really excited to be bringing my digital leadership experience to Hatched and their impressive stable of clients. They have a well-regarded and differentiated agency model with the enthusiasm and experimental culture of a start up, which is great to be a part of,” she said.

“More than ever, I think the complexities of digital, data and technology require a professional discipline, specialist capability and a ton of grit to drive material value and growth for clients. Hatched is perfectly positioned in this space, and I am enthused by the opportunity to centre digital capability at the core of the agency’s offer.

“On a personal note, balancing a young family and a career, I have been particularly impressed by the agency’s culture of brilliant work, delivery excellence, and deep client relationships, whilst still enjoying a quality of work/ life balance and flexibility not often seen in agencies. It is truly an exciting move to be part of the Hatched business.”

Last year, Hatched acquired Frank Media. The agency works with clients including Open Universities Australia.


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