Hatched Media acquires Frank Media

Independent media agency, Hatched Media, has acquired media, marketing and communications agency, Frank Media.

The acquisition will see Frank Media’s staff, clients and brand absorbed into Hatched Media.

Hatched Media’s Jack Byrne and Frank Media’s Martyn Thomas

Frank Media’s offerings include communications planning, content marketing, programmatic, strategy, media buying, CRM, EDM, research, customer insight, PR, SEM, SEO, social media strategy and management, social media advertising, social media training and workshops, reporting, analytics and media planning, negotiation and buying.

The recently acquired company boasts American Tourister, High Sierra, IXL Home, Lifestyle Communities, Movember, Luna Park (Melbourne), Lipault Paris, Sub Zero & Wolf, St John Ambulance (Victoria and NSW) and Sumitomo Rubber as clients.

Martyn Thomas, founder of Frank Media, said in a statement: “After 18 years of Frank I am thoroughly delighted to have joined forces with such a like-minded company.

“Hatched is a very special and talented company that all of us at Frank are now proud to be part of. Jack and his team are down to earth, honest, trustworthy, forthright, open and candid…all very Frank.”

Frank Media’s clients will be added to Hatched Media’s current client portfolio which consists of Autobarn, Midas, ABS Group, Dairy Australia, Sensis (Yellow Pages & White Pages), Fernwood Fitness, Dennis Family Homes, Strike Bowling, Henley Homes, Village Cinemas, Hairhouse Warehouse, Boost Juice, Capi Sparkling and CBUS Property.

Jack Byrne, owner and founder of Hatched Media, added: “I have long admired Martyn and the Frank team’s approach to their clients business, and not only will their experience and strong strategic offering across communications be a welcome addition to the current offering, but culturally we are naturally aligned due to the high value we place on our people and level of care to our clients, which has ensured a seamless transition as a merged entity thus far.”


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