Hatched taps Havas again for head of performance & e-commerce role
Media agency Hatched has appointed Adam Steward as its head of performance and e-commerce, based in Sydney.
Steward joined from Havas where he was the national head of performance and e-commerce for the past five years.
He led the Havas Market capability in Australia, which is Havas’ full-service e-commerce offering.
Adam Steward
Steward will join Hatched’s head of retail, Simon Porter, to provide clients with an understanding of the end-to-end customer journey, from the first search to the final in-store sale.
He will also build on the agency’s performance offering across customer experience, SEO, content, and paid media.
Steward said: “Together with Simon, we are building a unique retail capability and product offering that puts Hatched at the forefront of retail media in Australia.
“It’s through the creation of great retail experiences, and the smart use of data, that we can develop a customer experience which is truly seamless while building long-term loyalty for brands.
“Hatched has been hard to ignore building incredible momentum over the past 12 months. It’s why the opportunity to play a role in strengthening the performance capabilities, and creating a unique agency retail capability, was something I could not ignore.”
Hatched Sydney GM Catherine Edghill, who is also an ex-Havas talent, said: “There is nobody I would rather have on the team to enhance our performance capability than Adam. His experience and expertise will be invaluable as we continue to carve out a niche in the retail space.
“I have no doubt this will strengthen Hatched’s position in-market. We’re very much looking forward to working together again.”
Hatched expanded to Sydney in August 2022. Last month, founder and managing director, Jack Byrne, stepped down from his role in the agency to focus on his retail media, Zitcha.
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