Havas acquires shopper marketing agency BD Australia

The Havas Group has acquired BD Australia, adding shopper marketing services to its ‘village’ model in a bid to offer more to its e-commerce, FMCG and retail clients.

The BD team with the Havas Village executive leadership

Led by managing director Simon Porter and executive creative director Tom Hoskins, BD Australia helped Havas win creative accounts for Bottlemart and SipnSave last year and are now supporting other businesses in the group, including Afterpay. 

The latest acquisition aims to bolster the group’s offering to clientsby combining the powers of data, economics and creative.