Havas Media Group promotes Michaela Aguilar to head customer experience and analytics

In a move designed to optimise customer data and insights in an increasingly rigid privacy landscape, Havas Media Group has promoted Michaela Aguilar to the expanded role of head of customer experience and analytics.

Aguilar’s expanded role includes overseeing an advanced data analytics capabilities for a team of 14, in addition to continuing her current complementary existing remit of managing marketing automation, e-commerce, personalisation and conversion rate optimisation.

Havas Media Group appoints Michaela Aguilar as its head of customer experience and analytics

Aguilar, a digital strategist with almost three decades experience under her belt, joined Havas Media Group four years ago as senior consultant. Most recently, Aguilar was head of solutions.

Havas Media Group managing partner, Dan Johns, said: “Over the past four years Michaela has been instrumental in helping many of our clients succeed through their customer transformation initiatives.

“She is a highly regarded and trusted advisor who takes on this new role at a crucial time as we accelerate our ability to use first party data to create competitive advantage for our clients.”

Aguilar said her expanded role comes at a pivotal time as the industry comes to terms with how it can best use customer data and insight in a privacy-compliant way to improve marketing performance.

“Data strategy and content are the basis for a meaningful customer experience. Businesses that understand this will continue to enjoy growth. Yet many organisations still report on meaningless metrics, which disrupts the implementation of a contextual customer journey across channels. It’s time we change that and do something useful with actionable data,” Aguilar said of her new role.

Havas Media Group is a subsidiary of the Vivendi Group.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.