Havas Media Group promotes Michaela Aguilar to head customer experience and analytics

July 14, 2021 8:20

In a move designed to optimise customer data and insights in an increasingly rigid privacy landscape, Havas Media Group has promoted Michaela Aguilar to the expanded role of head of customer experience and analytics.

Aguilar’s expanded role includes overseeing an advanced data analytics capabilities for a team of 14, in addition to continuing her current complementary existing remit of managing marketing automation, e-commerce, personalisation and conversion rate optimisation.

Havas Media Group appoints Michaela Aguilar as its head of customer experience and analytics

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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