Havas Media Group reports 18.1% lift in full-year revenue; maintains growth aross all quarters
French media holding group Vivendi has reported its full-year earnings for 2022. It indicated a strong performance of Havas Media Group, which saw an uplift of €424 million (A$677 million) in revenue this year compared to 2021.
Havas saw a full-year revenue of €2.76 billion (A$4.41 billion) in 2022, an 18.1% uplift year-on-year (YoY). The earnings before interest, taxes and amortisation (EBITA) was €286 million (A$457 million) in 2022, a 19.7% lift YoY with a restructuring cost of €14 million ($A22 million).
The agency group joined its global competitors that witnessed commercial momentum in their financial results despite economic turbulence, including IPG Mediabrands, Omnicom, and WPP.
[click to enlarge]: a breakdown of Havas Group’s revenue
Asia Pacific and Africa operations of Havas Group saw €227 million (A$362 million) in revenue for the year ended 31 December 2022, a 22.7% increase YoY from €185 million ($295 million) in 2021.
However, the two biggest geographical contributors to the group’s growth were Europe and North America, which saw 12.3% and 18.5% uplift in net revenue respectively.
By segment, Havas Creative contributed nearly half of the revenue for the group, followed by Havas Media with 32% and Havas Health & You with 25%.
In Australia, this financial year saw the acquisition of Bastion Brands (health communication) and Frontier Australia (performance marketing).
Havas Group has gone through some local changes recently. Following the departure of Host/Havas CEO Laura Aldington in February, the group has nabbed Dentsu’s CCO Gayle While as the replacement.
Meanwhile, the global CEO of Red Havas and global chairman of Havas PR Global Collective, James Wright, has returned to Australia as the Havas Creative Village CEO.
Chairman of Vivendi’s management board, Arnaud de Puyfontaine, said: “Vivendi has posted very solid operating results for 2022 with double-digit growth in EBITA and revenues. This excellent performance reflects the strong resilience of our culture, entertainment, and information businesses.
“Havas was particularly strong in 2022, with impressive and recurring growth rates from one quarter to the next. Canal+ Group improved its profitability and exceeded €500 million in EBITA. Gameloft’s revenues reached their highest level ever.”
On 9 March, Vivendi trades at €9.86 (A$15.76) and has a market capitalisation of €10.95 billion (A$17.5 million).
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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