Havas Media Network acquires Melbourne-based indie agency

Havas Media Network has announced plans to acquire Melbourne-based independent media and creative production agency, Hotglue.

Announced on Wednesday afternoon Australian time, the acquisition marks a big milestone in the local operation’s strategic growth plans. It is the latest step in the global network’s ‘converged’ strategy, and aligns with its new client-centric, audience first, integrated approach.

Hotglue joins Havas’ Australian agency village, in a bid to extend its existing media, digital and content services. The agency will be merged with Havas Media Melbourne, creating a larger team with specialists across digital, ecommerce, media and activation functions.