GWM announces new creative agency of record

Following Wednesday morning’s news of its pitch, GWM has revealed its new creative agency of record, parting ways with The Hallway after two years.

Thinkerbell has picked up the account and will be responsible for strategy and creative across brand, retail, dealer and sponsorships.

The news comes the same day as the pitch was unveiled, and The Hallway announced it was parting ways with the Chinese-owned manufacturer after not winning the retainer.