Havas Worldwide Sydney picks up Citroën creative after 303Lowe Audi win
Havas Worldwide Sydney has picked up the creative work for Citroën following the incumbent 303Lowe winning the creative account duties for rival car marker Audi yesterday.
This morning the car manufacturer announced it had returned media services for the account to Vizeum.
Dimitri Andreatidis, national marketing manager of Peugeot, Citroën and DS said: “We have a strong and enduring relationship with the dedicated team at Havas so this was an easy decision. The team has delivered consistently great work for Peugeot over the last three years so we’re looking forward to extending our relationship to include Citroën.”
Havas has held the Peugeot account since 2012.
Anthony Gregorio, CEO of Havas Worldwide Australia Group, said: “We’ve loved working with Peugeot and this partnership gives us a new opportunity to apply our creative thinking to another great brand.”
The appointment is effective immediately.
Havas clients include Goodman Fielder, eBay, PayPal, Virgin Mobile, Durex and the Defence Force recruiting.
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