Citroën returns media to Vizeum after Audi appoints 303Lowe for creative

May 22, 2015 9:51

Car manufacturer Citroën has returned its media buying to Vizeum 15 months after it left the agency.

The decision comes after incumbent agency 303Lowe won the creative account duties for rival German marker Audi yesterday.

Nick Behr, managing director of Vizeum Sydney said in a statement: “We are delighted to have Citroën back in the Vizeum stable after a year hiatus. This is a testament to the quality of work, dedication to innovation and media specialism we currently provide Peugeot on a daily basis.”

303Lowe won the creative and media duties on the Citroën account in February of 2014.

Dimitri Andreatidis, national marketing manager of Peugeot, Citroën and DS said: “Citroën and DS are thrilled to be working with Vizeum again; they have proven to deliver incredible results, value, strategic thinking and innovative solutions for Peugeot, most recently for the launch of the all-new 308, which has significantly improved key brand metrics.

“I look forward to the next chapter in our relationship as we continue to grow Peugeot, DS, & Citroën in Australia”.

The account spend is thought to be around $3-4m.

Nic Christensen

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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