‘Have a break… until 16’: KitKat backs 36 months initiative as PM proposes social media ban for teens
KitKat has signed on as a partner of 36 Months, the social change initiative urging the government to raise the age of social media citizenship, as the Prime Minister is set to propose new “world leading” legislation to the national cabinet on Friday.
36 Months, founded by radio host and comedian Michael ‘Wippa’ Wipfli and CEO of production company FINCH, Rob Galluzzo, urged the government to mandate social media citizenship, delaying the age teenagers can sign up to social media platforms from 13 to 16.
To raise awareness of the cause, KitKat has reinforced 36 Months’ message with a digital billboard outside Parliament House, using its iconic ‘Have a break’ tagline.