Haystac appointed to launch US meal delivery service Door Dash in Australia
US meal delivery service, Door Dash, has appointed Haystac to launch its brand in Australia.
Australia will be the first market out of North America that Door Dash will enter. The brand states that it currently services 4,000 cities across the US and Canada.
Door Dash has appointed Haystac to support its launch in Australia
Door Dash has begun its launch in the Melbourne CBD and inner suburbs.
Haystac will deliver a communications strategy that will include media relations, influencer relations and content development.
Thomas Stephen, Door Dash general manager Australia, said the brand chose Haystac because of its holistic understanding of the Australian media market, influencer landscape, and overall audience.
“From strategy to content creation to execution, Haystac has done an amazing job of understanding our company, the value that we’re trying to bring, and how to best communicate that to the Australian market.
“Working with Haystac has been essential in laying our brand’s foundation in our first country outside of North America, and we’re proud to call them a business partner,” Stephen said.
Simone Pipkorn, Haystac managing director, said: “The on-demand food delivery space is competitive and fast paced, with consumers constantly seeking more convenience and quick access to their favourite restaurants. We’re so excited to work with Door Dash on their first expansion outside of North America and introduce them to a fresh audience for the first time.”
