Haystac makes three key appointments

PR agency Haystac has made three senior appointments following new client wins.

The announcement:

Leading marketing communications agency Haystac, part of the Mitchell Communication Group, has made three key appointments in Sydney following several successive new business wins, including leading children’s retailer Toys R Us.

Following a competitive pitch, Haystac’s Sydney team was appointed by Toys R Us to deliver strategic communication campaigns, retail events and in-store programs across 36 stores nationally.

General Manager of Marketing of Toys R Us, Marion Joyce, said Haystac’s strong strategic consumer campaign credentials and innovative ideas were standout factors throughout the pitch process.

“We are delighted to partner with Haystac to develop our national brand building and sales promotion activity. We have a number of exciting campaigns planned for the coming months which will reinforce our position as the market leader in Australia and provide our customers with an extremely positive brand experience,” Ms. Joyce said.

Other recent new business wins for Haystac Sydney include: Reckitt Benckiser, the world’s leading manufacturer of household cleaning products; the Pataks range of curry pastes and spices for AB World Foods; ING Australia, to support the brand’s transition to OnePath; and law firm Keddies Lawyers.

General Manager of Haystac Sydney, Kelly Drew, said the agency continued to go from strength to strength with the recent client wins facilitating immediate growth. As a result of these client wins, Haystac Sydney has appointed Amanda Kuhn to the role of  Account Director along with Haylie Marchant and Symon Madry as Senior Account Managers.

Amanda Kuhn joins Haystac Sydney with a strong background in marketing, having most recently managed marketing, communications and publicity for World Wrestling Entertainment Pty Ltd in Australia and New Zealand.

Haylie Marchant has returned to Sydney after operating her own PR agency in Chicago for a number of years, while Symon Madry joins the Haystac team from the National Australia Bank.

“I’m delighted with the appointment of these three key team members who will play crucial roles delivering quality work for our clients,” Ms. Drew said.

Source: Haystac press release


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