Heineken in Good Charlotte pub serenade
A stunt by Heineken saw Joel and Benji Madden of Good Charlotte serenade a fan in Sydney’s Golden Sheaf Hotel after her boyfriend responded to an ad in a street press magazine.
The stunt – part of the global “Legendary Serenade” campaign – was masterminded by agency Momentum Worldwide with the video being promoted this week through advertising on YouTube.
The original ad in Drum Media did not reveal the brand but offered the Madden Bros as being available to serenade “the girl of your dreams”.
Three videos of the stunt have accumulated around 70,000 views between them. The stunt itself also picked up coverage in the Daily Telegraph.
Joel Madden, singer in the band, is in Australia to participate in Nine’s singing contest The Voice.
Legendary Serenade is an international campaign to promote the global Facebook Heineken Serenade app and the “Legendary” brand platform which aimed to position the brand’s drinkers as “men of the world, comfortable in extraordinary situations”.
Credits:
Client: Heineken
Brand Manager: Mark Docherty
Marketing Manager: Nada Steel
Creative Agency: Momentum Sydney
Creative Director: Phil Watson
Creative: Jon Kelly, Billy Plummer, Elle Crozier
Account Service: Hayley Gibney-Palmer, Marc Cowper, Marilynn Olson, Gareth Anderson
Agency Producer: Jo Kouvaris
Production Company: The Feds
Director: Josh Logue
Producer: Karen Watson
PR: Respublica
Media: ZenithOptimedia
Record label: EMI
I vomited after 27 seconds
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Does anyone else just want beer to be about beer?
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I like it but since when do beer and love go hand in hand besides 1 night stands?
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I don’t particularly like Heineken or Good Charlotte but I thought that was kinda ok. A bit long and tortuous, especially the second verse. Sally couldn’t quite hold the smile for the duration. Just think, her cloying boyfriend was going to get the best blow-job after that. Probably from one of her girlfriends.
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That is just dreadful on so many levels. “Men of the world, comfortable in extraordinary situations” is puffed up nonsense that has nothing to do with beer and the video is cringeworthy and instantly forgettable. How do ideas like this get made?
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I never understand liqour advertising or promotions.
How does 70,000 views make that much of a difference.
A decent ad on the tele would reach far more.
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Ok, call me sentimental but that did make me smile, I’m gonna have a Heineken this weekend stand about at the bar and hope some random serenades me
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Awwww, come on you lot. It made me smile and I thought it was cool. Well done to all concerned n
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