Dr Mumbo

Heineken mixes football with classical music?

Have you ever been forced to sacrifice your own happiness for someone else’s? Even though you secretly want to hurt them for making you do something you really don’t want to?  

If you’re a mad football fan imagine not being able to watch your team playing in the UEFA Champions League cause your girlfriend wants you to see a classical music concert with her.

Well Heineken did just that, enlisting 200 accomplices – from girlfriends to university professors – to convince 1,000 AC Milan fans to forgo watching a match against Real Madrid on TV in favour of attending the made up event.

The results? Well, watch for yourself.


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