Viewers cool on Hell’s Kitchen as The Block and Survivor win Monday prime time
The second episode of Seven’s new cooking show Hell’s Kitchen failed to beat Nine or Ten’s rival reality shows when they went head to head at prime time last night.
While the show premiered with 817,000 metro viewers on Sunday, last night’s audience averaged 615,000 metro viewers, behind Nine’s The Block and Ten’s Australian Survivor, which had metro audiences of 1.093m and 637,000 respectively.
Last night the celebrities were taken to a farm
Hell’s Kitchen also failed to get traction in the key advertising demographics – 16-39s, 18-49s, and 25-54s – last night, with Nine’s The Block topping all groups.
According to OzTAM’s overnight preliminary ratings, the key ad demographics were made up of Nine’s The Block and This Time Next Year, Ten’s Have You Been Paying Attention? and Australian Survivor, and Nine News.
Seven’s only program to appear in the key advertising demographics was Home and Away, which placed fifth in the 16-39s.
Following on from The Block’s Monday night success, Nine’s new ‘transformational’ program with Karl Stefanovic, This Time Next Year, dominated the later time slot, with 872,000 metro viewers.
Ten’s Have You Been Paying Attention? – which featured special guest host Jane Kennedy in Tom Gleisner’s absence – had 626,000 metro viewers.
Seven’s Blue Murder: Killer Cop Part Two attracted a metro audience of 516,000.
ABC’s Four Corners was the most watched program for the network, pulling 787,000 metro viewers.
It was another Monday night win for Nine with an average audience share of 23.7%, ahead of Seven’s 19.1%, ABC’s 12.8%, Ten’s 12.2% and SBS’ 3.3%.
In the 6pm news battle Seven News obtained 1.115m metro viewers ahead of Nine News’ 1.050m.
topics
Australian Survivor
Blue Murder: Killer Cop
Four Corners
HAve You Been Paying Attention
Hell's Kitchen
Nine
Seven
Ten
The Block
This Time Next Year
Maybe people are tuning out to Hell’s Kitchen because they’re tired of shows that base their entertainment on cruelty and the Tears/Minute (TPM) scale?
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Hey @Zoe, not surprised Hell’s Kitchen dropped as it’s just not very good television – MPW isn’t the kind of car-crash bad host that Zumbo turned out to be (funny how some people look great when they’re doing 5 minute spots just can’t sustain a show), but the casting and the production is pretty average…BUT, aren’t you missing the real story here?
If I’m reading this right this time next year dropped over 400k viewers – 1.282m to 872k from show 1 to show 2 – surely that’s the headline? Happy to stand corrected if I have fudged the numbers, but that is a big drop.
Also, are we completely devoid of good talent in the host slots? Darren McMullen, Karl, MPW, Sonia…not compelling are they?
cheers
m
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I don’t think Hells Kitchen is showing any cruelty. MPW is a chef, not a TV host. Just because he doesn’t drop F-bombs like Gordon Ramsay does.
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