Dr Mumbo

Helpful Harold

Nice to see that Harold Mitchell – boss of Mitchell Communication Group – is using his weekly column in the Sydney Morning Herald only for good.  

A fortnight ago, his rivals at WPP were lucky enough to have him dedicate his column to offering the benefit of his experience. His advice to Group M negotiating boss James Parkinson was that media owners were “reacting badly to being treated like an underclass”. He advised:

“For Group M, Parkinson’s Law as applied to negotiation is not working.”

Dr Mumbo is certain that Parkinson will have found the advice a useful insight.

And today, Harold is being generous with his advice for his rivals again. This time he’s got some financial analysis for Henry Tajer of Universal McCann. Helpfully, he’s been running the numbers and reports: “Tajer’s company dropped 21 per cent in billings last year – no bull.”

That’s the thing about Harold – he’s always giving.

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