Helpful Harold

Nice to see that Harold Mitchell – boss of Mitchell Communication Group – is using his weekly column in the Sydney Morning Herald only for good.  

A fortnight ago, his rivals at WPP were lucky enough to have him dedicate his column to offering the benefit of his experience. His advice to Group M negotiating boss James Parkinson was that media owners were “reacting badly to being treated like an underclass”. He advised:

“For Group M, Parkinson’s Law as applied to negotiation is not working.”

Dr Mumbo is certain that Parkinson will have found the advice a useful insight.

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