Hero appoints ex-carsales marketing leader Trudi Sampola as national head of people

National independent agency Hero has appointed Trudi Sampola to the newly created national talent role of people’s Hero.

An integrated communications professional and International Coaching Federation (ICF) qualified organisational coach, Sampola started her career in media with Naked London, then OMD Australia and Ikon Communications where she was Melbourne managing director and national chief talent officer, a role she also performed at CHE Proximity. Sampola most recently worked client side in several senior marketing roles at carsales. She joins Hero founder Ben Lilley and chief operating officer James Greet as a senior member of the national leadership team.

Trudi Sampola